Top Digital Marketing Hacks that No One Told You About
Did you ever have that moment of clarity and embarrassment upon hearing something new about a task you perform every single day? Like when someone first told you that you’ve been pouring the juice out of the carton the wrong way your entire life (upside-down causes fewer splashes). Well, more or less the same thing happens with digital marketing, where most trends appear so simple and easy to pull off but, for some reason, most of your competitors seem to outperform you in these tasks. This is probably because you’re unaware of some of the most important digital marketing hacks and it was about time someone opened your eyes.
1. Evergreen material
Capitalizing on a current trend is a great thing, yet, it has a lot shorter lifespan than an evergreen piece of content. Think about it this way, a one-trick pony has a greater chance of going viral, at the moment, yet, it is also likely to be forgotten shortly thereafter. On the other hand, an evergreen piece of content will continue to generate traffic, conversions and even backlinks for years to come. Which of these two is more profitable always depends on where you’re willing to draw the line. Even a piece of content written on a topic that’s currently trending might become evergreen if you manage to add a timeless dimension to it by making a comparison or placing it on an industry-relevant timeline.
2. Recycling old content
This segment, more or less, continues where we left off the last time around. Not every piece of content will be relevant over the years, so, once your audience forgets about the thing you wrote a while back, it might be worth your while to remind them of it. Even if the prediction you used was completely off, you can make a compilation of inaccurate prediction, where you gain a more relatable dimension by using at least one of your previous posts. If, on the other hand, your estimate proves to be true, you can gain a significant reputation boost in no time.
3. Follow-up is the key
Return customers and regular readers need to be the absolute epicenter of your efforts. This is why follow-up is the key to your success. It takes substantially less effort to convince a one-time visitor to come back again, same as it takes even less effort to persuade a person to come for a third visit. The problem with most marketers is that they’re so preoccupied with the total number of visitors, that they sometimes underestimate the number of visits altogether. Both with conversions, traffic and sales, return customers, visitors and subscribers are directly responsible for the bulk of it. For this to work, you need to have an amazing follow-up, which is most commonly achieved through email marketing.
4. Each method has its place in a larger scheme of things
Stand-alone digital marketing methods are not as powerful as some people believe them to be but, when combined together, they give surprising results. This is why you need to get familiar with various types of digital marketing, even if you don’t intend to use all of them. The way in which these co-dependencies works is fairly simple.
For instance, SEO boosts your rank (directly) and traffic (indirectly) but without high-quality content, both of these improvements are fairly unreliable. When faced with a poorly-written blog post filled with filler content, a one-time visitor is highly unlikely to come back for more. In other words, you need to learn how each marketing technique complements others and use this knowledge to your own advantage.
5. Low-hanging fruits
Some marketers believe vanity metrics to be nothing more than an ego boost, yet, this is as false as it gets. A person who likes every single post on your Facebook and watches every single one of your Instagram stories is someone who’s likely to become a customer or a subscriber. In fact, one of the most important and most complex marketing principles lies in seeking methods to recognize low-hanging fruits. Ironically, sometimes all these marketers need to do is take a closer look at these vanity metrics they’ve been dismissing for so long now.
6. In-depth articles
Another vital step lies in your ability to write in-depth articles, especially since 3000+ word blog posts are becoming all the rage. First of all, a well-written long-format post keeps an audience on your domain for much longer, which is, on its own, a relevant metric. Another perk of this trend lies in the fact that your audience doesn’t have to go anywhere else in the search for answers. In your post, they have all the information they need, which will not only condition them to stay but to come back for more next time. It goes beyond saying just how vital this is on so many different levels.
7. A/B test everything
Perhaps the most important piece of advice that anyone in the world of digital marketing can give you is the idea of A/B testing everything on your own. For instance, through A/B testing, it was discovered that a red CTA button has 21 percent better click-through-rate (CTR) than the green one. While this was tested on a significant sample, there’s no guarantee that the same will hold true in your case. Some things you read online are worth trying out, however, you owe it to your own digital brand to take this one extra step of precaution every time you make a change (minor or major).
8. Timing is everything
At the end of the day, regardless of what you do, you need to understand that timing is the key to making a splash in the digital world. For instance, when writing for the audience that belongs to a different time zone, you should keep in mind to adjust your posting time. Scheduling is a particularly useful method here and you might even want to time your blogs with an adequate platform. Moreover, different social networks have specific times of the week and day that are known for higher engagement rates.
While none of the above-listed tips may be considered as particularly revolutionary, a surprisingly large number of marketers try to conduct a campaign without applying any of them. The results, while not necessarily catastrophic, are not as consistent as they could be. This lack of predictability is almost as bad as the lack of results, at least from a strategic perspective.